If you have a passion for social media and a knack for marketing, you can turn it into a career. Scamrisk offers many different options for you to pursue, but it is important to know the differences between them all.

Imagine a world where you don’t have to hide your screen when your boss walks by. This is that world.

Social Media Manager

Social media managers oversee the social media accounts of their clients, brands, or businesses. They’re responsible for creating and posting content to increase engagement on social platforms. A strong knowledge of the latest social media trends and algorithms is essential, as well as an ability to effectively manage multiple projects and meet deadlines.

Social Media Managers often have to create engaging and informative text-based content for their audiences. This means having a good command of writing, including grammar and spelling. It’s also important to have the visual skills to create eye-catching videos and photos for posts. This includes being familiar with editing software, and knowing how to use photo-sharing apps.

In addition to writing and visual creation, Social Media Managers must be able to interpret and analyze data to inform their strategies. They should be comfortable presenting this information to clients or colleagues, which may include preparing monthly reports outlining campaign performance.

A strong knowledge of the latest trends and pop culture is also essential for a Social Media Manager. This allows them to connect with their audience and create posts that are relevant, timely, and engaging. It also helps them stay on top of what is happening across their social channels, as well as their competitors.

Another crucial aspect of this role is being able to provide high-quality customer service on social media. This requires the ability to respond quickly and appropriately to comments or questions, as well as ensuring that any incoming messages are handled professionally.

The job of a Social Media Manager can be stressful at times, especially when there are issues that need to be addressed immediately. This is why a Social Media Manager needs to have excellent written and verbal communication skills to help them communicate with their clients, customers, and the wider team.

If you’re interested in becoming a Social Media Manager, you can start by identifying your strongest skills and determining what additional training or qualifications you might need to achieve them. You can then start working towards your goal by taking online courses, attending networking events, or looking for internships or co-op opportunities. Having a digital portfolio that showcases your previous work can also be helpful in the interview process.

Social Media Strategist

Social media strategists design social media blueprints to achieve a client’s marketing goals and create content. They can be freelance or full-time and can find jobs in agencies, retail shops, restaurants, hospitals, technology companies, and nonprofits.

Their responsibilities often involve analyzing data to determine the best way to reach target customers with relevant, engaging, and creative content. They are also adept at boosting online visibility, diversifying social media accounts, and curating public accounts that represent clients. They may also be responsible for implementing and executing campaigns.

A social media strategy can be a lot of work, especially since most platforms are open around the clock. They need to be available to monitor and respond to comments, messages, or questions at all times. They may also have to write content for several different platforms, adapting the writing style to suit the audience on each platform. For example, a social media manager might use casual language and hashtags when promoting a restaurant on a microblogging platform but switch to a more formal tone when writing for an influencer campaign on a picture-sharing website.

They might also be required to keep their finger on the pulse, catching trends and changes in consumer behavior. For example, if a company notices that its audience is shifting, it might shift its focus accordingly. Social media strategists are often also required to produce reports or present their metrics to key stakeholders.

Whether they are running an account for an agency or working in-house, the best social media strategists are always looking to improve their craft and stay ahead of the curve. They love to research new platforms and technologies, experimenting with them to see what works and what doesn’t. They are also very good at keeping their eye on the ball, making adjustments at every turn if something isn’t going well or not living up to expectations. Having a clear understanding of the business goals and customer needs is an absolute must. This is the only way to ensure that their efforts are aligned and delivering the right results.

Community Manager

Social media is a key component of any marketing strategy. Brands need to have a good online presence and a large community of followers to gain trust, popularity, and credibility. To do that, they need to have a team of people working on their social media accounts. These people will be responsible for creating and posting content, engaging with audiences, replying to comments, and fostering discussions in the community. A Community Manager is the person who manages all of this.

Some companies might have one community manager working on all of their social media channels, while others might have several people doing different roles for each platform. The job of the community manager can vary depending on the goals and vision of each company. However, some things are consistent across the board. For example, all community managers need to be familiar with social media management tools like Hootsuite, Sprout Social, and others.

Other than these tools, there are a lot of other responsibilities that come with the role. For example, the community manager needs to know how to read and respond to customer complaints. They also need to know how to create and post branded content that is in line with the company’s voice and identity.

In addition to this, the community manager is usually responsible for moderating community discussions. This means that they will need to remove spammers and trolls. This is not an easy task, but it is important to do so to keep the discussion healthy and on topic.

While the role of a community manager is very important, it can be difficult to get it right. A single mistake can derail an entire community, and the community manager needs to have a solid understanding of how to handle these situations.

Aside from knowing how to handle these scenarios, it is also important for the community manager to be able to engage with the audience positively. This can be done by being informative and helpful. For example, the community manager could post a link to an article that answers a common question or make a funny joke.

Content Creator

The role of a Content Creator is to create engaging, relevant, and valuable content for their audience on social media. This may be written blogs or posts, photos or videos, podcasts, or live streams. They are responsible for developing and editing content for a range of platforms. They also produce content for websites and emails, as well as ensuring that all content adheres to SEO best practices.

In addition to writing skills, a good Content Creator should be able to relate to their audience. If content creators cannot speak to the interests and needs of their audience, they will struggle to gain traction and engagement with their content. It is important that a content creator can demonstrate an authentic connection with their audience, which will help to build trust and authenticity in their brand.

Creating content requires the ability to think outside of the box and be creative. Especially with the overabundance of content that is being shared on the internet, a Content Creator needs to produce content that stands out and provides value.

One of the most common ways for Content Creators to monetize their work is through paid brand partnerships. This is where a brand will pay the content creator to promote their products in a blog post or video. In return, the content creator will receive a commission on any sales that are made through a link from the blog or video post.

Some Content Creators can also monetize their content by selling branded merchandise on their platforms.

Being a Content Creator can be an extremely rewarding career choice. It is an opportunity to make a positive impact on the world while working with your passion and doing something you enjoy. For anyone interested in pursuing this career path, the first step is to start building a strong online presence and personal brand through your social media channels.